How to Use Chatbots for Mobile App Marketing?
Today, the way we interact with technology has evolved to a whole new level.
Now, we can connect with the world more effectively and quickly. Thanks to messaging applications and social media platforms, we can soon get to know about others’ lives while staring at a small-screen device.
As per HubSpot, messaging apps have more than 5 million active monthly users, and that shows the potential for marketers to reach their prospects.
Chatbots can allow you to get in touch with consumers on one-to-one communication mode and provide customized messages.
Thanks to the evolution of technologies like machine learning and artificial intelligence, we can easily communicate with the chatbot and get things sorted for ourselves.
In our day-to-day lives, how many times did you ask a bot to do the job for you? Siri, Alexa, Ok Google, Cortana have become our regular companions to gather information and perform tasks.
As per statistics published by ChatbotsLife, more than 80% of consumers interaction would not require human’s assistance.
That shows the value that chatbots and automation bring for the business.
What are Chatbots?
A chatbot is a computer program that is made to interact with humans mostly through the internet.
It has artificial intelligence, which is in the self-learning process. After every interaction, chatbot gathers information and refines its responses to users, so the more it learns, the better it can talk with the users. Many people are using Rule-Based AI in the SMS Chatbot.
For example, to talk with existing and future customers, a business has a team of sales executives who communicate and advertise the products.
Similarly, on a mobile app, website, or social media page, chatbots work the same way to engage users by entertaining, pursuing, and converting users into customers.
Here’s How You Can Use Chatbots for Mobile App Marketing
Make Your Customers Feel Heard
As per Outgrow, 53% of customers showed high intent of buying if they can connect with a brand through messaging.
So, whether it is visiting a website for surfing a social media profile, chatbots can help your business bring more sales by interacting with more customers.
For example, if a user is reading an offer on your mobile app and have a few questions before availing that offer. Where would they go to clear their confusions?
Although they can generate a support ticket or send you an email, that would be very time-consuming. 35% of customers have reported that they would use a chatbot for complaining about a problem and find a solution of the same.
Through chatbots, you would be able to develop a system where users can connect with your business directly and get things done quickly.
Otherwise, the users would keep going through the app and leave the screen with the same questions which are not answered at all.
This way, you lose valuable customers unless you had an environment where users can get in touch with your business instantly and ask questions about products and services.
Chatbots is your lifesaver as it would make people think that there is someone from the brand who would always be there for them for quick assistance.
Improve the Mobile App’s User Experience
As the mobile application industry is becoming competitive each day, you need a robust marketing and execution plan to thrive online. In the coming time, only the mobile apps which can deliver an excellent user experience to the visitors would survive.
If you are launching a new range of products or introducing an offer or sale, you can send a text about the same through the chatbot. Users can further interact with the bot and eventually engage with your content.
This way, you can ensure excellent user experience and more customer acquisition for your business through your mobile application.
The chatbots will 24x7 promoting your mobile application and ensure excellent user experience to the users. Due to the chatbots, people’s messages would get answered promptly, and as per a fact, 75% of people expect a quick response from the chatbot.
Anticipate and Determine Users’ Needs
Most of the chatbots software provide you with analysis and insights about how people have used the chatbot in due time.
The reports and analysis by the chatbot will let you know what users are asking and how satisfactory results they are getting at the end of the conversation with chatbots.
You can track the user behavior and understand from the search queries that what are the users’ expectations. You can anticipate what inspired them to make purchase decisions.
This way, you can create your future campaigns and send dynamic push notifications about your app to notify right users about their favorite products.
Get Your Customers Acquainted to Your App
Whenever a user downloads your app, you can make the user know everything about the mobile application through a chatbot’s assistance.
The chatbot will provide a step-by-step guide to use your mobile application. Here, you can flaunt all the features of the mobile app and mention the benefits that user would get.
Through this feature, users would not feel hesitant while using your mobile application. They would quickly know how to use the app, what are the elements, and how the app can help them in their daily routine.
You can not only promote the features of your mobile app but encourage users to use your app for particular tasks.
Furthermore, this build trust as users would know that they can always talk with chatbot whenever they have stuck anywhere in the app.
Manage Leads Effectively
As more and more people would chat with your messaging bot, the chatbot’s artificial intelligence would start making smart decisions and provide dynamic communications automatically to all the users.
So, whenever you launch a new product or introduce a new service, the chatbot can send push notifications to only those users who have shown interest in those type of products in the past.
This way, you can automatically promote your products to only those users who have shown the highest intent of buying those stuff.
You can cover the buyer’s journey where first you introduce your products to educate prospects, solve their problems, and eventually inspire them to make a purchase.
To know the users are currently in which stage of the buyer’s journey, you can utilize chatbots. You can ask them a couple of questions, and based on their answers, and you can provide customized solutions.
It would help you identify the friction area that stops people from performing conversions through your mobile application.
You can cope with the hurdles which prevent your mobile app from generating more conversions.
Maintain Personalised Communication
Let’s face it. Not everyone is looking to subscribe to your mailing list, and not everyone is interested in scheduling a call with you. 40% millennials accepted that they chat with a chatbot every day.
To make them your consumer, you need to give them what they want. It is one of the most vital advantages of using chatbots for mobile app marketing.
You can showcase dynamic content to your readers as they talk with the chatbots. Through your customized messages, the users would feel that they are talking with a real person and not a computer program.
The communication would make them feel valued and make them believe that the messages are dynamically written only for them.
Integrate Bots on Multiple Channels
Chatbots can be integrated on multiple platforms. There are a couple of places on the internet where users go to know more about a product or business.
Along with mobile apps, you can integrate chatbots on your business’ website and social media pages to provide concurrent user experience across all the leading channels.
Break The Ice by Initiating a Conversation
Using chatbots, you can begin in a conversation with your user.
Not all the users are comfortable in talking to a chatbot and get in touch with a business, in particular.
If they badly need a specific product or solution, then only they would prefer to start a conversation through social media. Otherwise, not many prospects begin communication with a chatbot.
A simple message like “Hello, how may I help you?” or “What are you doing these days?” would encourage people to respond to your chatbot and begin the conversation.
The chatbot will break the ice and let people open the app by sharing what they feel and what solutions they are expecting.
Conclusion
A few years back, if someone commented that you could automate your marketing activities by using artificial intelligence chatbot people would have laughed.
However, today, more than 80% of businesses are expected to get chatbot automation by the end of 2020 because chatbots can streamline your entire sales and marketing funnels like never before.
They can provide some invaluable inputs for your further campaigns and revolutionize ongoing advertising activities like no other.
We hope you had a great time reading this article and it will be helpful to any Mobile App Development Company who wants to invest in Chatbots for the marketing purpose.
Do let us know in the comments what do you think of chatbots and how are you planning to use them for your mobile app marketing.
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Author Bio:-
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies a Mobile Application Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.
